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Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories

Теги: 700-page, animal cruelty, animal cruelty campaign, bags with blood, behind the leather

Some people tend to turn a blind eye to animal suffering when it comes to buying leather goods. Ogilvy & Mather Advertising Bangkok and PETA Asia teamed up to change this attitude. They opened a fake pop-up shop in one of Bangkok’s most trendy shopping malls and put seemingly ordinary luxury leather goods on display. However, they had a terrifying secret inside.


The inside of the bags, shoes, wallets, and other items was the ultimate definition of gore. They contained fake animal flesh, blood, one bag even had a beating heart. Unsuspecting shoppers jumped back in horror, gasping for breath. That’s what you call a wake-up call!





  PETA Asia and Ogilvy created a fake pop-up shop in one of Bangkok’s most trendy shopping malls  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  Unsuspecting shoppers jumped back in horror, gasping for breath  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  Leather purses, jackets, and even gloves were filled with fake animal flesh and blood  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  “Every year, at least 440,000 pythons are caught in the jungles of Southeast Asia”  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  They’re cruelly decapitated  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  Sometimes they’re even skinned alive…  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  Just to become a trendy item…  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  “An average handbag requires the slaughter of not one, but four crocodiles”  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



  Does this really have to be the price to pay for yet another bag?  
Behind The Leather: PETA Surprises Shoppers With Fake Leather Accessories



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